Beer & food pairing: opportunity & how to guide for chefs

Presentation Chapters

Introduction
Why food?
Why Guinness?
Supporting our customers
Our unique approach to beer + food pairing
The pairing process
Creative assets
Landscape Adapts
Touchpoint Adapts
Mechanics



How to pair food with beer

Bitter
Salty
Sour
Fatty
Sweet
Pungent
Umami