Beer & food pairing: opportunity & how to guide for chefs

Presentation Chapters

Introduction
Why food?
Why Guinness?
Supporting our customers
Our unique approach to beer + food pairing
The pairing process
Creative assets
Landscape Adapts
Touchpoint Adapts
Mechanics



How to pair food with beer

Bitter
Salty
Sour
Fatty
Sweet
Pungent
Umami



Food meet Beer

Introduction
How to pair food with beer
Something to start & something to finish
Alternative food + beer pairing mechanics